UK lottery operators, Camelot, have launched a new mobile service which means that players are no more than a 20p text away from purchasing a ticket. Mobile users can now text 61111 with their numbers and purchase a virtual ticket for the Lotto, EuroMillions or Daily Play draws. Winners also will be informed of their good fortune by text.
Camelot will be hoping that the new technology will galvanise the state lottery, which has lately suffered from a fall in sales. At the end of the 1990s sales were averaged approximately 100 million a week whereas they currently stand at than 90 million.
Dianne Thompson, chief executive of Camelot, played down the fears expressed by some childrens charities that the new system could facilitate underage gambling, claiming that a sophisticated security system will prevent under sixteens from playing.
She added: The National Lottery is 10 years old this November what better way to celebrate than to report a rise in returns to good causes up and down the UK?
With interactive channels attracting new players to the games, we believe that the launch of National Lottery products on mobile phones will help us to ring up even greater returns to the good causes.